They were seeking an effective digital marketing strategy to generate quality leads and improve their return on investment.
The primary goal was to generate quality leads through Google Ads and enhance their online presence through SEO.
The Digital Marketing Agency & Consulting Company LLC implemented a comprehensive strategy that included both Google Ads optimization and a robust SEO plan:
Google Ads Optimization:
1. Keyword Optimization: Conducted thorough keyword research to target high-intent keywords.
2. Ad Copy Improvement: Created compelling ad copy to improve click-through rates (CTR).
3. Landing Page Optimization: Designed and optimized landing pages to increase conversions.
4. Call Tracking: Implemented call tracking to measure phone lead performance.
5. IP Blocking: Blocked non-relevant IP addresses to ensure budget was spent on high quality traffic.
SEO Strategy:
1. Press Coverage: Secured 142 press pickups to enhance brand authority and drive organic traffic.
2. Local SEO Listings: Optimized local SEO listings to improve visibility in local search results.
3. Local Listing Audit: Conducted a thorough audit of local listings to ensure accuracy and consistency.
After implementing the new strategies, SecureLion Security saw significant improvements in their Google Ads performance and SEO results.
• Clicks: 1.5K
• Impressions: 18.2K
• Interactions: 1.5K
• Phone Calls: 112
• Blocked IP Addresses: 9
• Press Coverage: 142 pickups
• Local SEO Listings: Optimized and updated
• Local Listing Audit: Completed and inconsistencies resolved
1. Lead Generation:
o Previous Monthly Leads: 0 (no results from previous campaigns).
o New Monthly Leads: 112 phone calls.
o Lead Generation Improvement: From 0 to 112 leads, a substantial increase in leads and conversions.
2. Google Ads Performance:
o Click-Through Rate (CTR): 8.24% (1.5K clicks from 18.2K impressions).
o Conversion Rate: 7.47% (112 phone calls from 1.5K clicks).
3. SEO Impact:
o Press Coverage: Enhanced brand visibility with 142 press pickups.
o Local SEO Listings: Improved local search presence and accuracy of listings.
o Local SEO: Improved the company’s positioning in organic search results for high value key terms such as “company security guard,” “security guards,” and “guard security company,” moving from position 3 to position 1.
Conclusion
The Digital Marketing Agency & Consulting Company LLC effectively transformed SecureLion Security’s online marketing performance. Through targeted Google Ads optimization across the state of California and strategic SEO efforts, we significantly increased their lead generation and improved their online visibility. SecureLion Security now enjoys a robust online presence and a steady flow of high-quality leads, maximizing their marketing investment.
Client Testimonial
” Great marketing agency! Our security guard company has had many SEO & Google Advertising companies and this one actually did what they said and ranked us!” – AJ, CEO, Secure Lion Security For more information about how The Digital Marketing Agency & Consulting Company LLC can help your business achieve similar results, visit our website at The Digital Marketing Agency & Consulting Company LLC.
We are an industry leading advertising firm that helps clients achieve their business goals. We partner with clients which allows them to integrate expert-level marketers onto their team and grow their revenue.
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