Armor Coatings Inc.

Armor Coatings Inc., a prominent player in the concrete coatings industry, had been investing $4,500 per month in Google Ads and Local SEO with their previous marketing company.

Despite this substantial investment, they were only generating 4-6 lead form submissions per month. Armor Coatings Inc. sought to significantly improve their conversion rates and overall lead generation

Goal

The primary goal was to enhance the conversion rates from their existing traffic and increase the number of qualified leads.

Strategy and Implementation

The Digital Marketing Agency & Consulting Company LLC undertook a comprehensive conversion rate optimization (CRO) strategy that included:

1. Website Analysis: Conducted a detailed audit of the website to identify barriers to conversion.
2. User Experience (UX) Enhancements: Improved website navigation, page load times, and overall user experience to make it easier for visitors to take action.
3. A/B Testing: Implemented A/B testing on key landing pages to determine the most effective layouts, headlines, and call-to-action (CTA) buttons.
4. Content Optimization: Revised and optimized content to be more engaging and persuasive.
5. Call Tracking: Set up call tracking to accurately measure the number of phone leads.
6. IP Blocking: Implemented IP blocking to reduce spam and focus on quality traffic.

Results (Within 30 Days)

After implementing the CRO strategies, Armor Coatings Inc. saw remarkable improvements in their lead generation metrics.
• Impressions: 3.57K
• Clicks: 280
• Phone Calls: 8
• Website Form Submissions: 29
• Blocked IP Addresses: 65

Performance Analysis

1. Lead Generation:

o Previous Monthly Leads: 4-6 form submissions.
o New Monthly Leads: 29 form submissions + 8 phone calls.
o Increase in Leads: 600% – 825% increase in form submissions.

2. Conversion Rate Improvement:

o Previous Conversion Rate: Estimated at 0.1%-0.13% (based on 4-6 leads from 4,500 impressions).
o New Conversion Rate: 10.36% (37 leads from 3570 impressions).
3. Quality of Traffic:
o Blocked IP Addresses: 65, improving the quality of traffic and ensuring genuine leads.

Conclusion

The Digital Marketing Agency & Consulting Company LLC successfully transformed Armor Coatings Inc.’s online lead generation. By focusing on CRO and enhancing the user experience, we not only increased the number of leads significantly but also improved the quality of traffic to their website. Armor Coatings Inc. now enjoys a much higher return on investment (ROI) from their marketing spend, with a conversion rate that far exceeds their initial expectations. Client Testimonial

“We were amazed at the rapid improvement in our lead generation after partnering with The Digital Marketing Agency & Consulting Company LLC. Their expertise in CRO and dedication to understanding our business needs made all the difference. We are now receiving high-quality leads and have seen a substantial increase in our conversions. We highly recommend their services.” – Jessica, Co-Owner, Armor Coatings Inc.

For more information about how The Digital Marketing Agency & Consulting Company LLC can help your business achieve similar results, visit our website at The Digital Marketing Agency & Consulting Company LLC.