PPC (Pay-Per-Click) advertising is a popular form of internet marketing. It allows businesses to place and run ads on multiple platforms, such as social media, search engines, and third-party websites.
The big question, though: how does it work?
In a nutshell, every time someone clicks on your advertisement, the advertiser must pay a fee.
And the method is powerful in generating quick results.
Here’s an example: you are looking for a hair salon. You get out your mobile device and type “hair salon near me” in Google. A local hair salon using Google PPC advertising has its advertisement shown as a top Google search result. You click the advertisement and call the local salon to schedule a haircut.
That’s the power of Google PPC. Businesses are found by customers who are actively looking for a product or service just like yours.
With PPC, you can target specific audiences and customers interested in particular products, which Google calls an “in-market” audience.
How can PPC ads be worth it?
Pay-per-click advertising is an excellent way to drive leads to your business. Below, we explain the benefits of this type of advertising.
1. They’re easy to set up
With the right keywords, attractive copy, and a reasonable budget, you can set up your campaign and run it in a matter of a few minutes.
2. You pay only for the clicks
You will be required to pay for the ad only when someone clicks on it. That’s unlike magazine and newspaper ads, where you must pay for booking a space on the page.
But, here is the catch. To attract potential customers, you must create attractive copy to draw in customers; you must understand which keywords to target, and you must run the right type of advertisement on Google PPC to optimize the likelihood that your potential clients will click.
3. They help drive immediate results
PPC brings you quality leads that have a higher chance of conversion. Buyers who search for a solution to their problem tend to be in the consideration or conversion stage of the buyer’s journey.
4. They are the fastest and easiest way to earn targeted visitors
PPC ads give you the ability to show ads to a specific audience you want to target. You can reach specific people based on elements like demography, age, income, likes, location, and age.
5. They are a cost-effective marketing solution
PPC ads are cost-effective and allow you to set a budget limit upfront. Google will optimize your advertising spend to generate the most conversions based on the allocated budget. Start as small as you would like. Then, if you want, scale over time!
6. They give a high return on investment
With PPC, you can place your brand or product in the most relevant space online to drive an increase in ROI compared to other marketing channels. In addition, Google regularly shares recommendations for increasing your campaign performance so that guesswork is taken out of the equation. As Google continues to optimize your campaign, the cost per click decreases, and the conversion rate increases.
7. They allow ad scheduling
What’s the point of paying for an ad that shows during odd hours? PPC allows ad scheduling, which means you prevent irrelevant clicks during odd hours that don’t apply to your business.
Different Types of Google PPC Ads
Google always has something exciting for its advertisers. By making constant performance improvements to its ad model, Google provides access to the best marketing solutions according to changing trends.
1. Search ads
Search ads are text-based ads consisting of an optimal set of keywords and attractive ad copy. Relevant keywords trigger the advertisement to show up in search results.
2. Display ads
Display ads combine text and photographs. Such ads need to be placed on industry-related websites to ensure that the ad reaches your prospects.
3. Social media ads
Social media ads are the most popular form of advertisement and appear on social media feeds. With the help of social media ads, you can target the audience on factors like interest, demographics, and location.
Social media ads can be placed on various social media platforms, like Pinterest, YouTube, Twitter, LinkedIn, and Facebook.
4. Remarketing ads
Not everyone visiting your website will purchase your product. Potential customers may disregard the shopping cart until they feel an urgency to purchase a product.
Through remarketing ads, you keep reminding prospective buyers about your brand and the product they recently explored. As the name suggests, remarketing ads remind leads about your product. That increases chances of sales.
5. Local service ads
Local service ads appear to residents of a local area and help drive local traffic.
Why Should You Use Google Ads?
You may have the most outstanding business model and sufficient funds to kick start your business, but it doesn’t matter if you can’t be found online. The following are some everyday reasons why advertisers use Google Ads:
1. To promote business, new deals, offers, and products
Brands use Google Ads to raise awareness about launches of new products and/or services. In addition, information about exclusive offers, rewards, and discounts are commonly advertised by brands using PPC ads.
2. To pair with natural search engine optimization techniques
SEO and PPC are related marketing channels and both can help increase clicks – and conversions. You can use a combination of natural SEO methods and Google Ads to boost your digital marketing campaign. Utilizing SEO and PPC ads together, you can increase brand awareness, attract potential leads, and increase conversions.
3. To access flexible budgeting
PPC allows flexible budgeting for businesses and organizations of all sizes. PPC ads are cost-effective and compatible with various software systems and marketing platforms. PPC campaigns can give you the flexibility to decide your budget, niche, target audience, and platform on which you wish to place your ad!
Bottom line: Google PPC is an effective marketing channel that can help dramatically increase your business results in a fraction of the time you currently take to get results. Are you not sure where to get started in setting up a Google Ad Campaign? Let us help you! We can custom design an innovative Google PPC strategy for your business. Get in touch with our team today!